Smartly Automation Speeds Up Zalando’s App Campaigns by 73%
Objective
With a lean team overseeing both app campaigns and demand generation, Zalando needed a faster, smarter way to launch personalized creatives at scale.
Localizing and managing thousands of assets across 24 markets without compromising speed or brand consistency was the key objective.
Solution
By automating workflows through Smartly Workspaces and an advanced feed setup, Zalando was able to launch both App and Demand Gen campaigns simultaneously across key markets. Using Smartly templates, the team combined product images with UGC and outfit content—making it easy to scale creatives without sacrificing quality. This level of creative scale was essential for the success of both campaign types.
YouTube automation also eliminated hours of manual uploading. Campaigns went live in 3 hours compared to 11 hours before Smartly.
"Launching localized campaigns across 24 markets used to be a huge lift for our small team. With Smartly’s automation and templates, we were able to scale creative effortlessly and cut launch times from 11 hours to just 3 for Google Apps and Demand Generation campaign—without compromising quality or impact.”
Smartly Automation Speeds Up Zalando’s App Campaigns by 73%
Zalando is Europe’s leading online platform for fashion and lifestyle, offering a wide range of clothing, footwear, accessories, and beauty products from over 5,000 brands. Founded in 2008 and headquartered in Berlin, Zalando combines tech innovation with a customer-first approach to create seamless shopping experiences across 25+ European markets.
Objective
With a lean team overseeing both app campaigns and demand generation, Zalando needed a faster, smarter way to launch personalized creatives at scale.
Localizing and managing thousands of assets across 24 markets without compromising speed or brand consistency was the key objective.
Solution
By automating workflows through Smartly Workspaces and an advanced feed setup, Zalando was able to launch both App and Demand Gen campaigns simultaneously across key markets. Using Smartly templates, the team combined product images with UGC and outfit content—making it easy to scale creatives without sacrificing quality. This level of creative scale was essential for the success of both campaign types.
YouTube automation also eliminated hours of manual uploading. Campaigns went live in 3 hours compared to 11 hours before Smartly.
"Launching localized campaigns across 24 markets used to be a huge lift for our small team. With Smartly’s automation and templates, we were able to scale creative effortlessly and cut launch times from 11 hours to just 3 for Google Apps and Demand Generation campaign—without compromising quality or impact.”
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