Smartly Helps DAS Import Drive 83% More Leads Through Personalized, Data-Driven Ads
Objective
DAS Import wanted to grow qualified quote requests while keeping cost per acquisition (CPA) below €60. Despite offering clear financial advantages, the brand remained relatively unknown among mainstream car buyers. To address this, DAS Import needed to educate audiences about the safety, simplicity, and savings of importing vehicles, while aligning with strong brand preferences for manufacturers like Audi, BMW, and Porsche.
Solution
Happy Horizon—DAS Import’s advertising agency—used Smartly, the AI-powered advertising platform, to turn real-time data into personalized ad experiences. Through a centralized Google Sheet integrated with Smartly, Happy Horizon generated hundreds of dynamic ads across Meta and Google, each tailored to a user’s specific car interests and behaviors. Messaging ranged from savings-focused angles like “How I saved €X” to risk-reducing narratives such as “Mistakes to avoid when importing a [brand].” Smartly automatically adapted each creative variant to match audience intent and funnel stage.
The campaign deployed an always-on three-layer funnel (awareness, prospecting, and remarketing), supported by a live performance dashboard consolidating Meta and Google data for automated budget optimization. As attribution insights evolved, Happy Horizon used Smartly’s Cross-Channel Predictive Budget Allocation (PBA) tool to dynamically shift budget toward the channels and creative combinations driving the most quote requests. Within weeks, Smartly’s automation enabled the team to scale personalization efficiently while maintaining brand consistency and compliance.
The results spoke for themselves: DAS Import generated over 2,000 quote requests, achieved an 83% increase in total leads versus previous benchmarks, and cut CPA by 19%. By transforming data into a creative performance engine, DAS Import, Happy Horizon, and Smartly proved that intelligent automation can deliver both personalization at scale and measurable business impact, also earning them the Gold award for Best Use of Data in the Digital Impact Awards 2025.
“Smartly allowed us to turn data into creative intelligence. By automating personalized ads for every user and car brand, we scaled performance without losing relevance. It completely transformed how we connect with car buyers.”
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Smartly Helps DAS Import Drive 83% More Leads Through Personalized, Data-Driven Ads
DAS Import is a Dutch automotive import specialist that helps consumers and businesses purchase premium cars from Germany with significant cost savings. DAS Import manages the full import process—from sourcing and inspection to registration—making high-end vehicle ownership more accessible.
Happy Horizon is a full-service creative digital agency headquartered in the Netherlands. Operating across seven regional offices and partnering with brands in both B2B and B2C sectors—spanning retail, healthcare, non-profit and government—Happy Horizon combines strategic thinking, marketing creativity, data analytics, and technology to drive measurable growth.
Objective
DAS Import wanted to grow qualified quote requests while keeping cost per acquisition (CPA) below €60. Despite offering clear financial advantages, the brand remained relatively unknown among mainstream car buyers. To address this, DAS Import needed to educate audiences about the safety, simplicity, and savings of importing vehicles, while aligning with strong brand preferences for manufacturers like Audi, BMW, and Porsche.
Solution
Happy Horizon—DAS Import’s advertising agency—used Smartly, the AI-powered advertising platform, to turn real-time data into personalized ad experiences. Through a centralized Google Sheet integrated with Smartly, Happy Horizon generated hundreds of dynamic ads across Meta and Google, each tailored to a user’s specific car interests and behaviors. Messaging ranged from savings-focused angles like “How I saved €X” to risk-reducing narratives such as “Mistakes to avoid when importing a [brand].” Smartly automatically adapted each creative variant to match audience intent and funnel stage.
The campaign deployed an always-on three-layer funnel (awareness, prospecting, and remarketing), supported by a live performance dashboard consolidating Meta and Google data for automated budget optimization. As attribution insights evolved, Happy Horizon used Smartly’s Cross-Channel Predictive Budget Allocation (PBA) tool to dynamically shift budget toward the channels and creative combinations driving the most quote requests. Within weeks, Smartly’s automation enabled the team to scale personalization efficiently while maintaining brand consistency and compliance.
The results spoke for themselves: DAS Import generated over 2,000 quote requests, achieved an 83% increase in total leads versus previous benchmarks, and cut CPA by 19%. By transforming data into a creative performance engine, DAS Import, Happy Horizon, and Smartly proved that intelligent automation can deliver both personalization at scale and measurable business impact, also earning them the Gold award for Best Use of Data in the Digital Impact Awards 2025.
“Smartly allowed us to turn data into creative intelligence. By automating personalized ads for every user and car brand, we scaled performance without losing relevance. It completely transformed how we connect with car buyers.”
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