Storio group* Transforms Creative Reporting with Smartly’s AI-Powered Creative Intelligence
Objective
Storio group’s marketing team set out to improve the efficiency and impact of their creative reporting workflows. They wanted a structured, scalable way to:
- Understand creative performance in real time
- Eliminate manual, error-prone reporting processes
- Save time, boost productivity, and make faster, data-backed optimization decisions
Solution
Storio group implemented Smartly’s AI-Powered Creative Intelligence Capabilities, which automated creative tagging and analysis across campaigns. Key elements included:
- Automatic dynamic element tagging to ensure consistent metadata and easier grouping of creatives
- Customizable reporting that allowed insights by theme, market, or creative type
- Scalable framework that aligned with campaign structures from the start
- Clear visualization and sharing of insights, making creative performance accessible across teams
“Smartly’s Creative Intelligence capabilities are a game-changer in bringing structure to your campaign planning. Beyond improving reporting, creative data gives you a foundation for faster optimization, better collaboration, and smarter decision-making.”
*(formerly albelli-Photobox Group)
Storio group* Transforms Creative Reporting with Smartly’s AI-Powered Creative Intelligence
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Storio group (formerly albelli-Photobox Group) brings customers’ stories to life through high-quality personalised photo products, like photo books, wall décor, calendars, and gifts. With innovative creation technology that enables customers to easily personalize their creations, and state-of-the-art manufacturing sites across Europe, Storio group is a leading European photo products company serving over eleven million customers across six brands in 13 markets.
Objective
Storio group’s marketing team set out to improve the efficiency and impact of their creative reporting workflows. They wanted a structured, scalable way to:
- Understand creative performance in real time
- Eliminate manual, error-prone reporting processes
- Save time, boost productivity, and make faster, data-backed optimization decisions
Solution
Storio group implemented Smartly’s AI-Powered Creative Intelligence Capabilities, which automated creative tagging and analysis across campaigns. Key elements included:
- Automatic dynamic element tagging to ensure consistent metadata and easier grouping of creatives
- Customizable reporting that allowed insights by theme, market, or creative type
- Scalable framework that aligned with campaign structures from the start
- Clear visualization and sharing of insights, making creative performance accessible across teams
“Smartly’s Creative Intelligence capabilities are a game-changer in bringing structure to your campaign planning. Beyond improving reporting, creative data gives you a foundation for faster optimization, better collaboration, and smarter decision-making.”
*(formerly albelli-Photobox Group)
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