VistaPrint Scales Video Testing with AI-Powered Templates
Objective
VistaPrint partnered with Smartly to unlock video for catalog-based advertising by testing the performance of different video variants. The goal was to evaluate bespoke video assets, CPV powered by video templates, and image-only creatives impacted campaign effectiveness—ultimately identifying the best format for future scale.
Solution
Smartly’s Customer Success and Technical teams implemented Adaptive Video Templates that allowed bespoke videos to function like templates within the catalog. This solution enabled controlled testing across all creative types by standardizing ad structure, eliminating manual editing, and supporting dynamic delivery at scale.
VistaPrint Scales Video Testing with AI-Powered Templates
VistaPrint is a leading online provider of printing services for custom products catering to small businesses and consumers. Their offerings include marketing materials, business cards, signage, and promotional products, all designed to help brands stand out with professionally made and customizable solutions.
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Objective
VistaPrint partnered with Smartly to unlock video for catalog-based advertising by testing the performance of different video variants. The goal was to evaluate bespoke video assets, CPV powered by video templates, and image-only creatives impacted campaign effectiveness—ultimately identifying the best format for future scale.
Solution
Smartly’s Customer Success and Technical teams implemented Adaptive Video Templates that allowed bespoke videos to function like templates within the catalog. This solution enabled controlled testing across all creative types by standardizing ad structure, eliminating manual editing, and supporting dynamic delivery at scale.
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