VistaPrint Scales Video Testing with AI-Powered Templates
Objective
VistaPrint partnered with Smartly as part of an innovative initiative to expand their catalog-based advertising strategy beyond static formats and unlock the power of video at scale. The objective was to test Catalog Product Video (CPV) performance through dynamic, template-based video creation—ultimately identifying the most effective creative formats to drive future growth across VistaPrint’s extensive product catalog.
Solution
Smartly’s Customer Success and Creative teams worked closely with VistaPrint’s creative and paid social teams to implement CPV Video Templates, enabling the automated production of thousands of brand-aligned videos directly from VistaPrint’s product catalog.
Leveraging Smartly’s adaptive video technology, VistaPrint could dynamically deliver personalized, performance-driven video ads at scale—maximizing efficiency, relevance, and creative consistency across all catalog campaigns.
VistaPrint Scales Video Testing with AI-Powered Templates
VistaPrint is a leading online provider of printing services for custom products catering to small businesses and consumers. Their offerings include marketing materials, business cards, signage, and promotional products, all designed to help brands stand out with professionally made and customizable solutions.
Objective
VistaPrint partnered with Smartly as part of an innovative initiative to expand their catalog-based advertising strategy beyond static formats and unlock the power of video at scale. The objective was to test Catalog Product Video (CPV) performance through dynamic, template-based video creation—ultimately identifying the most effective creative formats to drive future growth across VistaPrint’s extensive product catalog.
Solution
Smartly’s Customer Success and Creative teams worked closely with VistaPrint’s creative and paid social teams to implement CPV Video Templates, enabling the automated production of thousands of brand-aligned videos directly from VistaPrint’s product catalog.
Leveraging Smartly’s adaptive video technology, VistaPrint could dynamically deliver personalized, performance-driven video ads at scale—maximizing efficiency, relevance, and creative consistency across all catalog campaigns.
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