Case Studies

BrandBastion offers a full suite of products to protect brands and drive improved performance on social media.

1 Highlights

A Large Travel Brand Pilots the Solution

User sentiment is a strong health signal when the main objective is to be impactful and to drive long-term positive, attitudinal change. Together with BrandBastion, Smartly.io developed a new service that gives brands access to real-time user sentiment data on their ads. Brands can now understand how users feel about their ads and they can use this data to strategize and optimize their campaigns. Advertisers can take action based on how users perceive their ads by automatically optimizing budgets for ads with a positive sentiment.

If you're interested in testing this out for your awareness campaigns, contact your account manager at Smartly.io or send a message to sayhello@brandbastion.com.

- BrandBastion

In the Smartly.io platform, advertisers can build fully customizable optimization strategies that automatically increase the budget when the sentiment score is high. These optimization strategies also take into account the level of post engagement to ensure that the budget is not changed based on too little data. In practice, this means that the Smartly.io platform automatically keeps promoting the post as long as the sentiment data is above the threshold set by the user.

2 Solution

A Large Travel Brand Pilots the Solution

User sentiment is a strong health signal when the main objective is to be impactful and to drive long-term positive, attitudinal change. Together with BrandBastion, Smartly.io developed a new service that gives brands access to real-time user sentiment data on their ads. Brands can now understand how users feel about their ads and they can use this data to strategize and optimize their campaigns. Advertisers can take action based on how users perceive their ads by automatically optimizing budgets for ads with a positive sentiment.

If you're interested in testing this out for your awareness campaigns, contact your account manager at Smartly.io or send a message to sayhello@brandbastion.com.

- BrandBastion

In the Smartly.io platform, advertisers can build fully customizable optimization strategies that automatically increase the budget when the sentiment score is high. These optimization strategies also take into account the level of post engagement to ensure that the budget is not changed based on too little data. In practice, this means that the Smartly.io platform automatically keeps promoting the post as long as the sentiment data is above the threshold set by the user.

3 Results

A Large Travel Brand Pilots the Solution

User sentiment is a strong health signal when the main objective is to be impactful and to drive long-term positive, attitudinal change. Together with BrandBastion, Smartly.io developed a new service that gives brands access to real-time user sentiment data on their ads. Brands can now understand how users feel about their ads and they can use this data to strategize and optimize their campaigns. Advertisers can take action based on how users perceive their ads by automatically optimizing budgets for ads with a positive sentiment.

If you're interested in testing this out for your awareness campaigns, contact your account manager at Smartly.io or send a message to sayhello@brandbastion.com.

- BrandBastion

In the Smartly.io platform, advertisers can build fully customizable optimization strategies that automatically increase the budget when the sentiment score is high. These optimization strategies also take into account the level of post engagement to ensure that the budget is not changed based on too little data. In practice, this means that the Smartly.io platform automatically keeps promoting the post as long as the sentiment data is above the threshold set by the user.

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