Smartly Completes Acquisition Of INCRMNTAL

NEW YORK – May 7, 2026 – Smartly has completed its acquisition of INCRMNTAL, an AI-powered incrementality measurement platform. The combination brings real-time causal measurement together with Smartly’s creative and media optimization capabilities, enabling marketers to understand what drives incremental growth and act on those insights in the moment. Together, the companies aim to give brands and agencies greater control, faster decision-making, and clearer visibility into performance across an increasingly complex digital landscape.

For more information, visit https://www.smartly.io/smartly-incrmntal