NEW YORK & MEXICO CITY — March 10, 2026 — Smartly, the leading AI-powered advertising technology platform, today announced the expansion of its global product and engineering organization with the launch of a new Product, Engineering and Commercial Hub in Mexico City. The move supports continued growth across North America and Latin America.
The Mexico City hub strengthens Smartly’s ability to serve enterprise customers across the region, while accelerating innovation across Creative Ad Tech, CTV and AI campaign orchestration. The investment reflects Smartly’s commitment to driving seamless, measurable performance outcomes for brands and partners as advertising becomes increasingly AI-powered and complex.
“Smartly is growing alongside our customers, and we are investing to match that momentum. We know our ambition across Creative, CTV and AI requires intentional investment in how and where we build,” says Laura Desmond, CEO of Smartly. “We are expanding our product presence with a new Mexico City hub to strengthen our global execution, expand access to world-class talent, and position us to lead in AI-driven marketing innovation and next-generation advertising technologies.”
WHAT: As Smartly scales globally, the company is increasing investment in product and engineering to support its expanding customer base and advance core platform capabilities. The new Mexico City hub strengthens collaboration across global teams, enabling faster development cycles and accelerated delivery of AI-driven solutions. The expansion underscores Smartly’s commitment to supporting advertisers and partners globally with localized expertise, strategic guidance, scalable innovation, and AI-driven solutions.
As part of this launch, Smartly is actively hiring in Mexico City for engineering, AI and commercial roles.
WHEN: Operations begin immediately.
WHERE: Mexico City. Smartly operates across 25 countries, supported by a strategic network of 17 regional offices, including New York, London, Singapore, and its global headquarters in Helsinki.
WHO: Smartly is a leading AI-powered advertising technology platform. The platform unifies creative and media to produce intelligent creative. The company supports 800+ brands and manages more than $7 billion in ad spend globally with strategic partnerships across leading platforms, including Amazon, Google, Meta, Pinterest, Reddit, Snap, and TikTok. Smartly was named one of the Best Places to Work in 2026 by Built In.
Media contact:
Joseph Nuñez
Senior Director, Global Communications
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