Unlock the Full Power of Product Video, Automatically at Scale
50% of ads run through Smartly are video, with nearly all customers leveraging this high-impact format.
Yet, catalog video is a paradox for marketers.
On one hand, it’s one of the most effective ways to inspire shoppers and drive conversions. On the other hand, scaling high-quality product videos across extensive catalogs has been riddled with trade-offs:
- Spending time and money rendering assets that might never make it into an ad
- Producing creatives that are out of date before they even launch, because promotions and prices have changed
- Repeating production work across platforms, fragmenting workflows, and creative governance
Meanwhile, consumer expectations have continued to rise. Whether browsing Meta or finding inspiration on Pinterest, shoppers expect fresh, relevant, and high-quality video every time.
The Breakthrough: Smartly’s New Era of Product Video
Smartly is introducing two new capabilities that transform how brands bring their catalogs to life in video, together marking a new chapter in catalog advertising.
- Meta On-Demand Video Rendering, a first-to-market solution co-developed with Meta
- Pinterest Video Template Expansion, bringing Smartly Video Templates to Pinterest Shopping Ads
These advancements remove the most stubborn blockers to catalog product video, making it possible to deliver fresh, localized, and on-brand videos for every product, across more channels than ever before.
Meta CPVs Get a Facelift: Every Product, Every Time
Until now, large catalogs on Meta faced limits. Brands could only prioritize a slice of their inventory for video. Smartly worked with Meta to enable a new, first-to-market integration that ensures resources are not wasted on creatives that might never get shown in ads.
This update empowers marketers with:
- Full catalog coverage: Every product now has the potential to appear in video
- Timely updates: Prices, promotions, and availability refresh automatically
- Creative freedom: More templates without hitting rendering caps
- Global scale: No limits for Cross-Border Catalogs
Instead of rendering assets in advance and hoping they get served, Smartly now creates videos only when they are about to be shown in an ad, ensuring every impression is timely, relevant, and resource-efficient.
Pinterest Video Template Expansion: Creative at the Speed of Inspiration
Pinterest is where shoppers go to dream, plan, and discover their next obsessions. And now, it is the latest platform to join Smartly’s multi-channel catalog video offering, just in time for the upcoming holiday season.
With this expansion, brands can:
- Turn static Pinterest catalog images into engaging video with Smartly Video Templates
- Inspire seasonal and holiday shoppers with timely, on-brand storytelling
- Run consistent product videos, tailored to each platform, across Meta, TikTok, Snapchat, and now Pinterest, all from a single Smartly workflow
For advertisers heading into peak retail moments, Pinterest video templates unlock a new way to engage high-intent audiences at the exact moment they are making purchase decisions.
From Chaos to Clarity
Together, these Meta and Pinterest advancements solve the core challenges of catalog video:
- Less manual work. It’s easier than ever to create on-brand product videos.
- More creative variation. Relevant templates at scale.
- Unified cross-channel delivery. Four major platforms, customized outputs, one seamless workflow.
It is not just an update, but a shift toward a future where catalog video works at the pace of commerce and the scale of your ambition.
MANGO
MANGO partnered with Smartly to turn static catalog ads into engaging Catalog Product Video ads on Meta. The impact was immediate: stronger performance, faster launches, and a scalable solution they could roll out across all markets.
By repurposing creative materials into video content, MANGO accelerated go-to-market timelines and unlocked new performance gains across Meta’s video-first ecosystem.
The Travel Corporation
The Travel Corporation worked with Smartly to automate and scale creative production for Meta’s Catalog Product Video solution. Custom Video Templates, designed in line with brand guidelines and campaign goals, gave them a repeatable, high-performing model.
"Working with Smartly allowed us to overcome creative fatigue and scale our video-powered catalog ads in a way we simply couldn’t before,” emphasized Mackenzie Procter, VP of Paid Media, The Travel Corporation. “The results were far beyond our expectations, and the automation freed up our team to focus on strategy rather than production. It’s been a game-changer for our paid media efforts."
See it in action.
Smartly is the only Meta Business Partner to offer on-demand video rendering for catalog product videos, and now one of the first to bring branded video templates to Pinterest Shopping Ads.
Get a demo and see how you can take your product catalog from chaos to clarity across every product, every market, every moment.
Unlock the Full Power of Product Video, Automatically at Scale
50% of ads run through Smartly are video, with nearly all customers leveraging this high-impact format.
Yet, catalog video is a paradox for marketers.
On one hand, it’s one of the most effective ways to inspire shoppers and drive conversions. On the other hand, scaling high-quality product videos across extensive catalogs has been riddled with trade-offs:
- Spending time and money rendering assets that might never make it into an ad
- Producing creatives that are out of date before they even launch, because promotions and prices have changed
- Repeating production work across platforms, fragmenting workflows, and creative governance
Meanwhile, consumer expectations have continued to rise. Whether browsing Meta or finding inspiration on Pinterest, shoppers expect fresh, relevant, and high-quality video every time.
The Breakthrough: Smartly’s New Era of Product Video
Smartly is introducing two new capabilities that transform how brands bring their catalogs to life in video, together marking a new chapter in catalog advertising.
- Meta On-Demand Video Rendering, a first-to-market solution co-developed with Meta
- Pinterest Video Template Expansion, bringing Smartly Video Templates to Pinterest Shopping Ads
These advancements remove the most stubborn blockers to catalog product video, making it possible to deliver fresh, localized, and on-brand videos for every product, across more channels than ever before.
Meta CPVs Get a Facelift: Every Product, Every Time
Until now, large catalogs on Meta faced limits. Brands could only prioritize a slice of their inventory for video. Smartly worked with Meta to enable a new, first-to-market integration that ensures resources are not wasted on creatives that might never get shown in ads.
This update empowers marketers with:
- Full catalog coverage: Every product now has the potential to appear in video
- Timely updates: Prices, promotions, and availability refresh automatically
- Creative freedom: More templates without hitting rendering caps
- Global scale: No limits for Cross-Border Catalogs
Instead of rendering assets in advance and hoping they get served, Smartly now creates videos only when they are about to be shown in an ad, ensuring every impression is timely, relevant, and resource-efficient.
Pinterest Video Template Expansion: Creative at the Speed of Inspiration
Pinterest is where shoppers go to dream, plan, and discover their next obsessions. And now, it is the latest platform to join Smartly’s multi-channel catalog video offering, just in time for the upcoming holiday season.
With this expansion, brands can:
- Turn static Pinterest catalog images into engaging video with Smartly Video Templates
- Inspire seasonal and holiday shoppers with timely, on-brand storytelling
- Run consistent product videos, tailored to each platform, across Meta, TikTok, Snapchat, and now Pinterest, all from a single Smartly workflow
For advertisers heading into peak retail moments, Pinterest video templates unlock a new way to engage high-intent audiences at the exact moment they are making purchase decisions.
From Chaos to Clarity
Together, these Meta and Pinterest advancements solve the core challenges of catalog video:
- Less manual work. It’s easier than ever to create on-brand product videos.
- More creative variation. Relevant templates at scale.
- Unified cross-channel delivery. Four major platforms, customized outputs, one seamless workflow.
It is not just an update, but a shift toward a future where catalog video works at the pace of commerce and the scale of your ambition.
MANGO
MANGO partnered with Smartly to turn static catalog ads into engaging Catalog Product Video ads on Meta. The impact was immediate: stronger performance, faster launches, and a scalable solution they could roll out across all markets.
By repurposing creative materials into video content, MANGO accelerated go-to-market timelines and unlocked new performance gains across Meta’s video-first ecosystem.
The Travel Corporation
The Travel Corporation worked with Smartly to automate and scale creative production for Meta’s Catalog Product Video solution. Custom Video Templates, designed in line with brand guidelines and campaign goals, gave them a repeatable, high-performing model.
"Working with Smartly allowed us to overcome creative fatigue and scale our video-powered catalog ads in a way we simply couldn’t before,” emphasized Mackenzie Procter, VP of Paid Media, The Travel Corporation. “The results were far beyond our expectations, and the automation freed up our team to focus on strategy rather than production. It’s been a game-changer for our paid media efforts."
See it in action.
Smartly is the only Meta Business Partner to offer on-demand video rendering for catalog product videos, and now one of the first to bring branded video templates to Pinterest Shopping Ads.
Get a demo and see how you can take your product catalog from chaos to clarity across every product, every market, every moment.
Honestly, we'd rather just show you.
Chat with our team to see how Smartly transforms the fragmented advertising ecosystem into something suspiciously manageable.
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