Maxwell Tang

Maxwell Tang is the Chief Product Officer at Smartly, where he leads the company’s global product vision and strategy, with a focus on advancing AI-powered innovation across the advertising technology platform. He is responsible for building products that help brands drive performance through data, intelligence, and creative execution in an increasingly AI-driven landscape.

Maxwell brings more than a decade of product leadership experience at Etsy, where he played a central role in scaling the company’s marketplace and monetization engine. Over the course of his tenure, he helped grow Etsy from a $1.3 billion to $13 billion business and built and led organizations of more than 250 people spanning product, engineering and machine learning.

Most recently, Maxwell served as Vice President of Product Management for Search and Discovery, overseeing the systems that drive the majority of Etsy’s marketplace engagement and revenue. He led the development of large-scale AI and machine learning systems across search, recommendations and advertising, improving personalization, increasing user satisfaction and accelerating long-term growth.

Earlier, Maxwell built and scaled Etsy’s advertising business into one of its fastest-growing revenue drivers. He also partnered with executive leadership to launch new performance marketing models and establish foundational capabilities across attribution, experimentation and infrastructure.

Maxwell began his career at Balsam Brands, where he helped scale the company from an early-stage startup into a leading e-commerce retailer in North America.

He holds a bachelor’s degree in economics from the University of Chicago.