Cubic abstract shape with purple and blue gradient on black background.
TV on a wooden stand with purple ambient lighting and the Roku logo on screen.
Line chart comparing CpDIR and Daily Incremental Reach for Roku and Snapchat from June to September.
Smartly for Roku CTV

Unlock Performance and Massive Reach

The speed of social. The reach of Roku. Tap into AI-powered creative, automation, and measurement in one workflow.

Everything You Need to Make CTV Perform Like Digital

Scale Roku campaigns with intelligent creative, automated execution, and real-time performance insights.

Deliver Intelligent Creative at Scale

Transform existing assets into CTV-native creative, generate variations with AI, and personalize without more production.

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Laptop screen showing ad campaign data with spend and fatigue, highlighting ad fatigue and a beach ad.
Phuket Thailand travel ads showing a tropical beach and traditional wooden boats with blue water.
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Bar chart comparing Actual iSubs and iSubs without PBA from July 5 to July 10 with key metrics below.
Aerial view of Phuket beach with green trees, umbrellas, ocean waves, and travel ad saying Adventure Awaits.

Launch Faster. Optimize Smarter.

Go from creative to live Roku campaigns in minutes with automation that adapts to performance in real time.

Prove Incremental Impact

Measure reach, frequency, and incrementality across Roku, social, and CTV as it happens.

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Dashboard showing reach planner metrics for Meta, Roku, TikTok with budget, reach, frequency, and CPM data.

How Smartly Helps Roku Scale

Smartly unifies creative, media, and measurement for Roku in 3 ways.

Performance Activation

Repurpose social creative seamlessly for Roku Channel campaigns.

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Expanded CTV Inventory

Plan and buy Roku Channel and Roku device inventory alongside YouTube, Prime Video, and other leading streaming platforms.

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Easy CTV Activation

Launch CTV campaigns quickly with minimal setup and no barriers to entry.

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