Snapchat campaigns just got smarter. Smartly is bringing its most powerful creative intelligence tools, Feed Augmenter, Smartly Creative Optimization, and Creative Insights, to Snapchat, giving advertisers a full suite of AI-powered solutions to take creative from concept to conversion.

Together, these capabilities make it easier to enrich your data, keep your ads fresh, and understand what truly drives performance, all within Smartly.

Enrich Your Product Catalogs for Snapchat with Smartly Feed Augmenter

Feed Augmenter makes it easier than ever to bring smarter, richer data into your Snapchat campaigns. Built to go beyond traditional catalog fields, it uses AI to pull in key details directly from your website, like occasion, style, product benefits, pricing, ratings, or limited-time offers, and automatically adds them to your product catalogs.

That means your Snapchat ads can highlight the most meaningful product details without any manual input.

Feed Augmenter’s creative enablement fuels high-quality visuals and messages that feel personal, relevant, and timely.

Real-world inspiration:

TUI used Feed Augmenter to promote last-minute hotel deals by asking AI to extract the most compelling details (pricing, amenities, and unique selling points) straight from their deals pages. Those enriched data fields were then fed back into their catalog and then directly applied to ad creatives as visual elements, unlocking automated, high-impact creatives at scale.

Once your catalog data is enriched, Smartly helps you unlock creative opportunities and develop more relevant creatives.

Use AI-Powered Creative Insights to Discover What Drives Snapchat Performance

After your campaign launches, Creative Insights helps you see which elements are driving results. Already available for Google and Meta, this feature is now being extended to Snapchat, giving advertisers a consistent, AI-powered lens across channels.

AI analyzes your active creatives, identifies visual and thematic patterns, and surfaces winning and losing patterns. 

These insights help you double down on what resonates most with your audience, whether you’re running awareness, consideration, or conversion campaigns.

Smartly Ad Rotation: Automate and Optimize Mid-Flight

Once your Snapchat ads are live, Smartly Ad Rotation lets you automate when each creative runs. Instead of running every ad at once, you can define rules that determine when to pause, or activate new creatives, keeping audiences engaged and avoiding fatigue.

For example, if a campaign includes ten creatives, you can set a rule to pause an ad if its CPA increases or CTR dips below your target and automatically activate the next variation. The result? A continuous stream of creative that performs at its peak, without the need for constant manual intervention.

From Creation to Optimization, All in One Platform

By combining Feed Augmenter, Smartly Creative Optimization, and Creative Insights, advertisers get a full-funnel creative advantage for Snapchat.

• Create smarter. Enrich catalog data with AI to highlight what matters most.
• Learn faster. Use AI-driven insights to refine creative strategy mid-flight.
• Optimize automatically. Keep campaigns fresh and performing with intelligent ad rotation.

With Smartly, Snapchat advertisers can move beyond manual processes and guesswork, launching creative that’s more intelligent, adaptive, and effective than ever.

Get a demo to discover how Smartly can help you take your Snapchat campaigns to the next level.