Turn your existing social assets into high-performing video on Google — powered by Smartly.

Launching catalog video using Smartly has become a revenue-driving solution for brands advertising across Meta, Pinterest, and Snap. Now, unlock product-level video on Google Demand Gen without rebuilding your creatives

Smartly brings its Catalog Video engine from Instagram, TikTok, and beyond to Google. Just lift and shift existing high-performing social assets and pair them with your products from the GMC feed to generate scalable, individual product video ads, structured for performance and easy activation.

If you’re already using Catalog Video within Smartly, expanding to Google is a seamless next step.

Extend Your Catalog Video Strategy to Google — Without Rebuilding

Many brands already rely on Smartly to generate feed-powered, dynamic video creative across social platforms. But expanding to additional channels often means rebuilding templates, reformatting assets, and manually mapping product feeds.

With Smartly, you don’t have to start over.

Our Catalog Video solution now supports Google Demand Gen, allowing you to:

• Lift product-level video ads from social channels 
• Match them with products from your Google Merchant Center feed
• Create individual product video ads linked to the corresponding GMC product groups (including up to 9 additional products per group)

All within the same cross-platform system. 

No duplicate workflows. No manual SKU matching. No fragmented creative processes.

Built to Drive Revenue at Scale

For advertisers managing large product catalogs, scaling creative across thousands of products is one of the biggest operational challenges in performance marketing.

Smartly reduces that friction. For Google Ads, the current solution supports catalogs of up to 2,000 products.

The result:

• Faster campaign activation
• Reduced manual workload
• Revenue-driving automation

And now, that same proven system powers campaigns on Google Demand Gen.

This approach allows brands to significantly scale video production without proportionally increasing production resources. 

Proven Across Platforms — Now Expanded to Google

Smartly Catalog Video is already delivering measurable results across Meta, TikTok, and Snap:

• Driving incremental revenue, like MANGO’s 65% increase in incremental purchases.
• Improving return on ad spend, like doubling ROAS for Tripadvisor.
• Increasing creative efficiency, like saving ASICS 100 day’s worth of designer time.

By bringing Catalog Video to Google, advertisers can extend a proven performance strategy to new inventory and reach high-intent audiences — without reinventing their creative workflow.

Designed for a Cross-Platform Future

Performance marketing today demands flexibility. Audiences move across platforms, and your creative strategy should move with them.

Smartly was built as a cross-platform, AI-powered advertising solution. With Catalog Video now available on Google, advertisers can seamlessly expand from Meta and TikTok to Snap and Google — using one unified creative system.

One foundation. Multiple platforms. Smarter scaling.

How to Get Started

Smartly’s Catalog Video for Google Demand Gen extends our proven social performance engine into high-intent Google inventory without requiring a full creative rebuild.

Interested in participating in the Alpha or exploring whether it’s a fit for your strategy? Book a demo or connect with your Smartly representative to learn more.

‍