Reddit has become one of the most valuable places for brands to understand what people actually care about. It’s where shoppers weigh options, fans debate favorites, and purchase decisions happen in real time. 

For advertisers, that creates a major opportunity. 

That’s why Smartly is expanding its Reddit offering. As Reddit's first API partner supporting Max campaigns, Smartly is helping advertisers bring Reddit's AI-powered campaign type into the workflows they already use to manage and optimize media at scale. With Smartly, advertisers can create and manage Max campaigns while bringing all the benefits of Smartly into one unified platform. 

Reddit’s Max Campaigns meet a new moment for advertisers

Reddit’s Max campaigns are built to help advertisers reach the right people with the right message, while reducing manual work that often slows campaign performance. Max campaigns are an automated campaign type, now in open beta, available to all advertisers, powered by Reddit Community Intelligence™ and AI that predicts the value of every ad impression. The campaign type optimizes settings in real time while providing visibility into creative and audience insights. 

AI-powered campaign types have become a major part of modern media buying, but automation can sometimes feel like a tradeoff. Marketers want efficiency, but they also want to understand what’s working, who they’re reaching, and why performance is moving. 

Max Campaigns are designed to address that tension by combining automated optimization with performance visibility. According to Reddit, Max campaigns automate targeting, creative selection and rotation, placements, and budget allocation, while still giving advertisers control to apply their own strategy. According to Reddit data, early testers saw 17% lower CPA and 27% more conversions on average in split tests against business-as-usual campaigns.  (Based on 17 split tests conducted between June and August 2025. Each test compared Max campaigns to standard campaigns over a 21-day period.)

For teams looking to grow on Reddit, that creates a compelling path forward: less setup friction, more optimization, and more insight into the audiences engaging with their campaigns. Reddit provides the native intelligence and automation. Smartly helps advertisers operationalize it at scale. 

Why Smartly’s support matters 

Running Max campaigns natively can help advertisers take advantage of Reddit’s AI-powered optimization. But for enterprise and multi-channel teams, launching one campaign type in one native platform is only part of the job. 

They still need to produce enough creative variations, compare Reddit performance alongside other channels, and optimize budgets without creating more manual work for already stretched teams. That is where Smartly adds value. 

Smartly helps advertisers launch and scale Max campaigns faster with AI-powered creative variation, automation, and cross-channel optimization, all within a unified workflow. The goal is to help advertisers make the most of Max campaigns through the broader Smartly platform. 

For teams already using Smartly to manage paid social and cross-channel campaigns, this means Max campaigns can become part of the same operating rhythm instead of another workflow to manage separately.

Creative scale is the fuel for better automation AI-powered campaign types are only as strong as the inputs advertisers give them. 

Max campaigns use creative selection to dynamically pair visual assets, headlines, and CTAs, helping find the best combination for each impression. To get the most from that kind of optimization, advertisers need variety, and that is often where teams get stuck. 

Smartly helps solve that by bringing automation into the creative workflow for Max. Advertisers can scale creative production and the number of assets while maintaining brand control, giving Max campaigns more assets to work with without turning creative production into a bottleneck. 

This builds on Smartly’s existing Reddit integration, which already helps advertisers reach high-intent audiences, scale creative, and automate campaign management across Reddit and other platforms. Read more about Smartly’s Reddit integration. 

Less manual setup, more room to optimize 

Reddit’s Max campaigns are designed to reduce setup and management work. Smartly extends that value by helping teams manage Reddit campaigns within a familiar, unified workflow. 

Instead of building and maintaining multiple campaigns manually, advertisers can use Smartly to streamline efforts cross-functionally. That especially matters for teams adapting assets across audiences or markets, or trying to move faster without adding more operational complexity. It also helps solve a common problem for multi-channel advertisers: Reddit performance should not live in isolation. 

With Smartly, advertisers can bring Max campaigns into a broader media strategy, using automation and optimization tools to manage Reddit performance in context with broader paid social and media investments. That creates a better path for balancing spend, understanding results, and making Reddit part of a connected performance strategy instead of a separate experiment. 

For teams focused on conversion outcomes, that connection is especially important. Reddit users are often deep in research and recommendation mode, which makes the platform a strong fit for advertisers looking to move from attention to action. Explore Reddit conversion campaign best practices.

A stronger Reddit strategy starts with a smarter workflow 

Our partnership with Reddit goes beyond supporting a new campaign type. It’s about helping advertisers adopt emerging advertising technology faster and use it more effectively. 

Max campaigns give advertisers a powerful way to tap into Reddit’s community-driven intent with AI-powered optimization. Smartly makes that opportunity easier to scale by adding the creative production, automation, workflow efficiency, and cross-channel intelligence advertisers need to turn potential into performance. 

As advertising platforms evolve, Smartly helps marketers turn new capabilities into scalable performance without adding more complexity. Reddit is where real conversations shape real decisions. With Smartly support for Max campaigns, advertisers can meet that moment with campaigns built to move at the speed of the conversation. 

Learn more about Smartly for Reddit.