Fabletics and Savage X Fenty Drive Performance During the Holidays

KEY FINDINGS:
+28%
New subscribers quarterly for Fabletics
+191%
New subscribers in Q4 for Savage X Fenty
-29%
Cost per acquisition for Savage X Fenty
Industry
Retail
Company size
1000

TechStyle Fashion Group is one of the fastest growing subscription-focused e-commerce companies in history. They have driven the growth of their well known fashion brands including Fabletics and Savage X Fenty, and have built a community of more than 5 million active members.

CHALLENGE

Diversifying Marketing Media Mix Across Social Channels

Techstyle Fashion Group was looking to diversify their marketing media mix across social channels. Having already partnered with Smartly.io to develop a strong presence on Facebook and Instagram, they realized there was a huge opportunity for their brands to tap into new audiences on Pinterest and drive new conversions, specifically to drive scale during the holiday shopping season while maintaining their CPA goals.

Techstyle’s Brand Managers did not have the bandwidth to execute day-to-day ad buying operations and found it challenging to scale on a new platform without an optimization strategy in place.

SOLUTION

Smartly.io Automation and Managed Service

1. TechStyle partnered with Smartly.io’s Managed Service
2. Tailored optimization strategy for each brand
3. Testing strategy for the holiday season

TechStyle leveraged the Smartly.io platform to scale their efforts on Pinterest by automating their Pin creation and optimizing their campaigns across their different brands.

TechStyle partnered with Smartly.io’s Managed Service team to set them up for success. They built a tailored optimization strategy for each brand and tested several optimization strategies throughout the quarter, in preparation for hitting their Performance goals during the Holiday Shopping Season.

With the help of their managed service team on Pinterest, we were able to put more effort and emphasis on scale and performance.

Shantal Naccara

Senior Acquisition Manager, Paid Social

EXAMPLES

KEY FINDINGS:
+28%
New subscribers quarterly for Fabletics
+191%
New subscribers in Q4 for Savage X Fenty
-29%
Cost per acquisition for Savage X Fenty
No items found.

Read more success stories

17 hours saved per week using Pivot Tables with personalized views
Read
Grover drove a 70% decrease in costs with Smartly.io and Meta’s Advantage+ Shopping Campaigns
Read
Weather personalization resulted in both an uplift in CTR and conversion rate
Read
Barkbox increases paid social ROI with automation
Read
Uber Freight cut CPA by 43% and boosted CTR by 108% with Modular Video approach
Read
Smartly.io’s Digital Circulars helped to drive reach 65 times higher among the target audience
Read
Multi-platform digital circulars to drive reach and incremental sales
Read
Bonava saved 50% campaign creation and management
Read
30% reduction in execution time with Smartly.io
Read
McDonald's produced hundreds of locally relevant ads for maximum engagement
Read
Adding video to the creative mix resulted in a clear lift in CTR’s and upper funnel metrics.
Read
+300% effiency on creating ads with the help of Creative Studio
Read
Segment Asset Customization scale spend by 17% and reduce CAC by 79%
Read
elmex activated DCO to successfully drive upper funnel media performance on video
Read
vanHaren delivered better shoe shopping experiences with Smartly.io Workspaces
Read
Samsung increases ROAS 173% withdata-driven creativesfor the Galaxy Note 20 launch in Spain
Read
Over 40 video assets across countries automated
Read
Playable ads increase in-app purchase conversions up to 4.75%
Read
+110 ROAS, -58% CPA with Automated Ads and Templates
Read
Creative personalization helps decrease CPA by 52%
Read
Automaded Ads and Video Templates reduced CPiA by 47%
Read
Dynamic video and image templates help to increase view through rate by 72%
Read
14-18% Increase in metrics like CTR, ROAS, and CR
Read
Koala leveraged Smartly.io's Modular Video to scale video creative
Read
Image templates helped reduce CPA by 34% and drive ROAS by 50%
Read
Campaign and creative automation lead to +59% in lower funnel conversion rates
Read
Nearly 30% uplift in ROAS compared to the business-as-usual Catalog Sales campaigns
Read
Creative tools resulted in 3x higher message association and 0.6x higher brand consideration
Read
38x more new customers while reducing cost-per-acquisition by 97%.
Read
Eurojackpot & GroupM Nexus use Smartly.io Workspaces to reduce manual workload and increase ROAS
Read
Image Templates save hours of manual work creating personalized ads
Read
Optimized workflows drove better performance
Read
Deliveroo uses Smartly.io Video & Display to create hundreds of weather-based creatives
Read
60% increase in click through rates with Feeds and Dynamic Language Optimization
Read
Reduced CPA by 30% with Bid Multipliers
Read
Meta’s Advantage+ Shopping Campaigns increase conversions by 45%
Read
Serve Aces by Personalizing the Wimbledon Shopping Experience
Read
The new creative strategy resulted in a +43% increase in CTR and a +54% increase in ROAS
Read
Exceptionally high recall lift against industry average with Smartly.io
Read
GroupM Achieves 50% Reduction in Cost Per Order
Read
Managed Services team helps increase ROAS 30% by revamping paid social strategy
Read
Hopper drove a 3X higher conversion rate and 67% more app installs with automation and optimization
Read
GroupM Achieves 50% Reduction in Cost Per Order
Read
Under Armour achieved improved performance and a higher ROI with Image Templates
Read
Managed services help to reduce CPA by 39% and save hours of time
Read
Dynamic ad campaigns on Snapchat decreased CPI by 16%
Read
Image Templates and reporting drove 4.2x ROAS
Read
Automated Ads help to create 5,000 ad creative variations across six different channels
Read
-72% cost per initiate checkout with Video Templates
Read
Stronger insights in less time—all while driving omnichannel sales and quality site visits
Read
On-brand retargeting creatives decrease CPA 12-38% across platforms
Read
Collaborative ads resulted in a +158% increase in sales on a partner site
Read
Costs reduced by 30% with Automated Ads, Segment Asset Customization, and Video Templates
Read
95% time saved in campaign management
Read

Learn More About Our Platform and Service

Get in touch to see how we can help you grow your business online.

Get a platform demo