Fabletics and Savage X Fenty Drive Performance During the Holidays

ABOUT

TechStyle Fashion Group

TechStyle Fashion Group is one of the fastest growing subscription-focused e-commerce companies in history. They have driven the growth of their well known fashion brands including Fabletics and Savage X Fenty, and have built a community of more than 5 million active members.

1 Challenge

Diversifying Marketing Media Mix Across Social Channels

Techstyle Fashion Group was looking to diversify their marketing media mix across social channels. Having already partnered with Smartly.io to develop a strong presence on Facebook and Instagram, they realized there was a huge opportunity for their brands to tap into new audiences on Pinterest and drive new conversions, specifically to drive scale during the holiday shopping season while maintaining their CPA goals.

Techstyle’s Brand Managers did not have the bandwidth to execute day-to-day ad buying operations and found it challenging to scale on a new platform without an optimization strategy in place.

Looking to attract new audiences

Limited bandwidth to execute day-to-day campaign management

Difficult to scale without an optimization strategy

Results

+28%

New subscribers quarterly for Fabletics

+191%

New subscribers in Q4 for Savage X Fenty

-29%

Cost per acquisition for Savage X Fenty

3 Solution

Smartly.io Automation and Managed Service

1. TechStyle partnered with Smartly.io’s Managed Service
2. Tailored optimization strategy for each brand
3. Testing strategy for the holiday season

TechStyle leveraged the Smartly.io platform to scale their efforts on Pinterest by automating their Pin creation and optimizing their campaigns across their different brands.

TechStyle partnered with Smartly.io’s Managed Service team to set them up for success. They built a tailored optimization strategy for each brand and tested several optimization strategies throughout the quarter, in preparation for hitting their Performance goals during the Holiday Shopping Season.

“Our partnership with Smartly has always been very collaborative and supportive. With the help of their managed service team on Pinterest, we were able to put more effort and emphasis on scale and performance. The new Pinterest UI in Smartly has helped exponentially with all operational tasks and optimizing. Tasks that were tedious, complex and time consuming have now become effortless.”

Shantal Naccara - Senior Acquisition Manager, Paid Social - Fabletics

4 Examples

Mobile Ad Variations

Asset 4@1.5x-80

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