Diversifying Marketing Media Mix Across Social Channels

Techstyle Fashion Group was looking to diversify their marketing media mix across social channels. Having already partnered with Smartly.io to develop a strong presence on Facebook and Instagram, they realized there was a huge opportunity for their brands to tap into new audiences on Pinterest and drive new conversions, specifically to drive scale during the holiday shopping season while maintaining their CPA goals.

Techstyle’s Brand Managers did not have the bandwidth to execute day-to-day ad buying operations and found it challenging to scale on a new platform without an optimization strategy in place.

Smartly.io Automation and Managed Service

• 1. TechStyle partnered with Smartly.io’s Managed Service
• 2. Tailored optimization strategy for each brand
• 3. Testing strategy for the holiday season

TechStyle leveraged the Smartly.io platform to scale their efforts on Pinterest by automating their Pin creation and optimizing their campaigns across their different brands.

TechStyle partnered with Smartly.io’s Managed Service team to set them up for success. They built a tailored optimization strategy for each brand and tested several optimization strategies throughout the quarter, in preparation for hitting their Performance goals during the Holiday Shopping Season.