Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced Ad Ranking, a new capability within its insights offering. Already unifying creative, media, and data to break down silos across creative and performance teams, Ad Ranking now allows advertisers to quickly identify both top and bottom-performing ads with a visual analysis that can better inform future creative direction and optimize performance in the next wave of advertising engagement.
As audiences become more opaque and more difficult to target, brands need to rely more on relevant and personalized creative delivered in the right place at the right time – instead of focusing solely on the best-performing target audience. This new Ad Ranking feature enables advertisers to test creative variations and quickly identify what's working (and what's not). Advertisers can then pivot quickly and put those insights into action with Smartly.io's all-in-one reporting view.
"Smartly.io's new Ad Ranking feature has cut the time it takes to glean insights about our ad performance," said Freya Gordon, Senior Performance Marketing Executive at Huel. "The visual representation of performance has been especially useful to our creative team, which sometimes struggles to cut through the numbers."
"Data privacy continues to play an increasingly important role in digital advertising, and creative is quickly emerging as the answer to an evolving industry where personalization and privacy must intersect," said Kristo Ovaska, CEO and co-founder, Smartly.io. "Advertisers need to bridge the gap between creative, media, and data to test what's resonating across all buyer journey touchpoints. This is critical for optimizing both in-flight and future ad campaigns in a seamless, agile, and automated way – freeing up marketing teams for more creativity and ideation to build trusted connections with their consumers."
In addition to the Ad Ranking solution, Smartly.io's full insights offering allows advertisers to: