Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced new creative capabilities and services for its platform. Known for its market-leading Dynamic Video and Image Template tools, Smartly.io now offers innovative testing capabilities, integrations and enhanced cross-channel workflow management — making Smartly.io the only platform with a true end-to-end creative and media buying solution for advertising across social channels. With that, Smartly.io also announces a new creative service through its award-winning Creative Studio team that helps brands build creatives at scale.
The expansive growth of digital channels, the rise of mobile and video content, and the shift to Stories has forever changed how brands reach consumers. With thousands of brands now vying for attention at every swipe and scroll, there are higher expectations for relevant messages and compelling content. As a result, brands are increasingly looking to inform their marketing tactics and creative direction with data, while scaling those campaigns with automation technology to produce ads that reach relevant audiences. Unfortunately, many advertisers do not have the time, resources or technology to help them stand out, scale and succeed.
“Smartly.io is an important partner in helping Uber’s Performance Marketing iterate on our creative testing in both scale and scope,” said Merry Morud, Marketing Manager of Performance Creative Optimization at Uber. “Smartly.io's suite of creative tools, like image and video templates, in tandem with Automated Ads and Dynamic Ads products help our designers create multiple iterations at massive scale, and allow us to launch and test globally relevant creative around the world while significantly reducing time spent on design production time. Beyond tools, we look to the Smartly.io team as digital marketing and digital creative experts who are at the forefront of the field across many industries and verticals.”
Smartly.io’s solution now makes it easy for both creative and marketing teams to work together to help produce, test and iterate the best possible performing creatives. The platform’s new creative capabilities and services include:
“Marketers didn't enter their field to do manual, tedious, administrative work," said Kristo Ovaska, Co-Founder and CEO of Smartly.io. "They want to be creative — developing, iterating and launching new ideas. With Smarty.io's enhanced creative capabilities, teams can do just that. Reallocating their time to ideation, execution and creativity, empowers marketing teams to save countless hours of manual work while increasing campaign efficiency and effectiveness. Collectively, these benefits enhance a team’s ability to scale creative automation across platforms, allowing them to streamline their workflow and ultimately achieve better outcomes for the business."
Learn more about Smartly.io’s new creative features and creative service by viewing our website and register to attend our Sofa Summit — the world’s largest social advertising summit — on May 12.
Powering beautifully effective ads, Smartly.io automates every step of social advertising to unlock greater performance and creativity. We combine creative production and ad buying automation with outstanding customer service to help 600+ brands scale their results – not headcount – on Facebook, Instagram and Pinterest. We are a fast-growing community of 350+ Smartlies with 16 offices around the world, managing over €2.5B in ad spend and growing rapidly and profitably. Visit Smartly.io to learn more.