Smartly’s Dynamic Creative Optimization
At Smartly, we bridge the open and closed web, unifying the platform world and putting media and creative teams on top. We believe that DCO, rather than being confined to the limited definition of rich-media open-web HTML, is much broader and more powerful in the new advertising ecosystem.
- Dynamic - creative and copy changed or updated instantly
- Creative - your creative or creative, designed by us or Gen AI
- Optimization - real-time data is harnessed to generate insights and learnings and to optimize the live creative