The holiday shopping season in the past few years has flattened, meaning there’s a longer period of shopping with less notable peaks in demand. Shoppers are likely to start considering gift purchases much earlier in the season. With summer coming to an end, now is the time to garner consumers’ attention. Here’s our recommendation on utilizing Creator Content this year for maximum advertising impact that’s sure to “wow” your audience.
Only 22% of consumers believe brands do a good job delivering digital experiences, which means the opportunity to win this holiday season is larger than ever.
Creator content is the way to take advantage of that opportunity. As it becomes increasingly important amongst brands trying to connect with their audiences on a deeper level, they must incorporate Video Content into their holiday campaign strategies.
Creator content looks like content that audiences consume across social platforms and therefore feels more authentic. Creator content leverages the authenticity of humans producing entertaining or educational content that is expressed across social platforms. 93% of marketers say that consumers trust Creator content more than content created by brands.
Is bandwidth an issue this Black Friday season? Ask our team how Smartly.io’s Managed Services experts can help run your ad campaigns across all social platforms leveraging our proprietary market-leading technology.
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Not dissimilar to a try on or an unboxing, tutorial and demonstration videos are popular because they’re believable and drive consideration.
Unboxing and Try On videos are meant to showcase tangible products in a real-life, indisputably believable context. Communities on social platforms are already inclined to advocate for products they love, so, like testimonials, unboxing videos help to establish trust and drive consideration of a product.