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Create, Optimize & Launch Your Campaigns, Smartly.

  • Scale production of viral-worthy TikTok assets to reduce fatigue and deliver native experiences
  • Accelerate your go-to-market schedule by building and launching multiple campaigns, ad groups, and ads at once and save time with in-platform bulk campaign adjustments
  • Optimize campaigns in real-time backed by the data that matters most
  • Automate creative production across your product catalog to test variations, avoid ad fatigue, and ensure you’re serving fresh native ads to your shoppers

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Smartly.io combines Creative, Media, and Intelligence
into a single platform to unlock growth
and drive performance on TikTok.

With more than 1 billion monthly active users, TikTok is turning heads and giving brands a chance to reevaluate their social strategy. Nailing your TikTok creative is critical in driving engagement on the platform. Smartly.io helps scale creative asset production while streamlining TikTok campaign management and optimization alongside other social platforms so you can focus on what matters most: delivering TikTok-worthy experiences for your audiences.

SCALED CREATIVE PRODUCTION

Scale production of viral-worthy TikTok assets to reduce fatigue and deliver native experiences

Creative fatigue happens as quickly as TikTok trends come and go. Smartly.io's Video Templates make it easy to scale TikTok video variations with elements such as localized text overlays and frequently refresh creative. Smartly.io users can test TikTok overlays, ensuring live ads stay “in the safe zone.”

SMARTLY.IO
CREATOR CONNECT

Need help sourcing TikTok Creator content?

Smartly.io's Creator Connect service offers scaled production of Creator-style assets built to drive performance on TikTok and reach new audiences in an authentic way. Your Creator Connect team sources the perfect Creator collaboration, manages the relationship (and tedious negotiations), and analyzes performance to optimize assets each month.

CAMPAIGN
MANAGEMENT

Reduce manual campaign workflows so you can focus on strategy (or watching more TikToks)

Accelerate your go-to-market schedule by building and launching multiple campaigns, ad groups, and ads at once and save time with in-platform bulk campaign adjustments (no bulk sheet needed.) Swap manual monitoring processes for automated status and budget triggers so you can manage campaigns and set budgets while you’re away, even during non-work hours or holidays.

REAL TIME OPTIMIZATION

Optimize campaigns in real-time backed by the data that matters most

Go beyond TikTok's native reporting and leverage Smartly.io’s dynamic dashboards to see your data across all social platforms. With custom-defined KPIs and third-party data integrations, Smartly.io allows you to track impactful data and empowers your team to take action in-flight, informing your creative direction and campaign strategy in real-time.

TIKTOK SHOPPING ADS

Scale, optimize, and test your Shopping Ads to drive performance

Automate creative production across your product catalog to test variations, avoid ad fatigue, and ensure you’re serving fresh native ads to your shoppers. Avoid manual errors with flexible feed processing to make your data source compatible with TikTok, and leverage your internal source of truth data to automatically allocate and optimize budget across ad groups or campaigns. Measure real-time insights from your third-party data integrations and custom-defined KPIs to optimize strategies and improve shopper engagement.

“TikTok has become an increasingly important platform for us this year, and with the help of Smartly.io’s Managed Service team, we’re able to put more effort on TikTok to drive performance. Thanks to the team, we’ve scaled spend by 50% during our most important sports season.”

Emily Mason, Senior Associate, Media & Demand at FanDuel

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We’d like to know you better so we can serve you better. We’ll give you an intro to the perfect solution that fits your business. 

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