Adventures in Automation with Wonderbly

Wonderbly sees a clear lift in conversions and ROAS after automating paid social optimization with Smartly.io.

1 Challenge

Wonderbly, previously Lost My Name, is an award-winning independent technology and publishing business that offers personalized children's picture books. Launched in 2012, Wonderbly has sold over 2.7 million books in over two hundred countries around the world. Facebook is the largest customer acquisition channel for Wonderbly. They were looking for a partner to help them scale their efforts.

2 Solution

Wonderbly tapped into Smartly.io' s campaign automation features, such as Predictive Budget Allocation, to reduce their manual work load and optimize campaigns. See the video case study below to learn more.

3 Results

"With Smartly’s automatic optimization features, we saw results within the first weeks. Conversions increased 36.12%, while CPA decreased by 16.59%.”

Anne Thouas,
Head of Awareness Marketing,
Wonderbly