Driving Sign-Ups With Paid Social
Rover, the Seattle-based, pet care company, connects the largest network of 5-star pet sitters and dog walkers to pet parents in over 11,000 cities. They’ve managed to “sit, stay” and set themselves apart from the competition through maintaining the highest quality of dog lovers, ensuring that dogs and their parents have the best experience–on or off leash. To attract more best-in-breed belly rubbers and ball throwers, Rover partnered with the Smartly.io-accredited digital agency, Bamboo. Smartly.io helped balance the cost and value through scaling Rover’s campaigns with optimization triggers. In the platform, Bamboo could determine which audiences and creatives were performing best and adjust accordingly.
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