The Digital Agency Bamboo & Rover

Bamboo runs effective Facebook and Instagram performance campaigns on the Smartly.io platform.

1 Situation

Driving Sign-Ups With Paid Social

Rover, the Seattle-based, pet care company, connects the largest network of 5-star pet sitters and dog walkers to pet parents in over 11,000 cities. They’ve managed to “sit, stay” and set themselves apart from the competition through maintaining the highest quality of dog lovers, ensuring that dogs and their parents have the best experience–on or off leash. To attract more best-in-breed belly rubbers and ball throwers, Rover partnered with the Smartly.io-accredited digital agency, Bamboo. Smartly.io helped balance the cost and value through scaling Rover’s campaigns with optimization triggers. In the platform, Bamboo could determine which audiences and creatives were performing best and adjust accordingly.

2 Solution

Automating Performance with Smartly.io

Bamboo used the Predictive Budget Allocation tool to better distribute budget across campaigns which were split out by placement. This trigger helped the agency to quickly determine which campaigns were providing the most value and immediately implement change to optimize for those ad sets.

Smartly.io’s stop-loss optimization automatically paused ads that weren't performing at an acceptable level, based on a single defined metric. In this case, Bamboo used stop-loss automation to pause underperforming ads when CPA reached a certain threshold, ensuring that only the highest performing ads were serving.

3 Results

Lower CPA with More Registrations

With this automated setup, Bamboo was able to grow sitter registrations by over 200% while cutting the Cost-Per-Acquisition down by -64%.

2X

More Sign-Ups

-64%

Lower Cost-Per-Acquisition

The Ultimate Framework for Creative Testing CHECK IT NOW <https://www.smartly.io/ebooks/ultimate-framework-for-creative-testing-ebook>

BEAT Drives Home First Time Users with Playable Ads

Read Case Study

YIT Saves Time and Benefits from Steady Results with the Help of Automated Ads

Read Case Study

Runtastic Decreased User Acquisition Costs with Playable Ads

Read Case Study

Stay in the loop

Subscribe to receive biweekly tips on creative automation and digital advertising!

The Digital Agency Bamboo & Rover

Driving Sign-Ups With Paid Social

Automating Performance with Smartly.io

Lower CPA with More Registrations

2X

-64%

Ready to take your social advertising to the next level?

Stay in the loop

Can We Drop By Your Inbox?

RESOURCES

ABOUT SMARTLY.IO

SERVICES