From Social to Sell with Carousell

Running cost-effective user acquisition for the online marketplace Carousell.

1 Situation

Joining Forces with a Facebook Marketing Partner

Facebook is Carousell's largest social media with 50% of their budget allocated to the channel. Carousell advertises to acquire new app users and match items to buyers on Facebook. To scale up, Carousell decided to join forces with a Facebook Marketing Partner.

Case Study_ How to Increase User Acquisition with Smartly.io

2 Solution

Automating Manual Optimization Tasks

Carousell chose Smartly.io as it is one of the most innovative partners out there, providing access to the latest Facebook solutions and ad formats. Smartly's bespoke automation features, such as Dynamic Image Templates, Predictive Budget Allocation, and rule-based Triggers allowed Carousell to refocus their efforts on value-adding work instead of manual campaign setup or optimization.

3 Results

Acquiring Users at a Lower Cost

With Smartly.io, Carousell is innovating their digital marketing strategy through A/B testing, new features, and automation. As a result, they are acquiring customers at a lower cost than ever before. Automated Ads campaigns created with Dynamic Image Templates outperform regular static ads, allowing Carousell to scale budgets whilst hitting their KPIs.

The Ultimate Framework for Creative Testing DOWNLOAD NOW <https://www.smartly.io/ebooks/ultimate-framework-for-creative-testing-ebook>

Shopee - Increasing app installs with creative templates for Facebook dynamic ads

Read Case Study

ThirdLove Uses Smartly.io to Automate Budget Optimization

Read Case Study

eBags Travels Lighter with Smartly.io’s Image Templates and Increases ROAS by 66%

Read Case Study

Stay in loop

Subscribe to receive biweekly tips on creative automation and digital advertising!

From Social to Sell with Carousell

Joining Forces with a Facebook Marketing Partner

Automating Manual Optimization Tasks

Acquiring Users at a Lower Cost

Get in touch to see how we can help you grow your business online.

Stay in loop

Can We Drop By Your Inbox?

RESOURCES

ABOUT SMARTLY.IO

SERVICES