Joining Forces with a Facebook Marketing Partner
Facebook is Carousell's largest social media with 50% of their budget allocated to the channel. Carousell advertises to acquire new app users and match items to buyers on Facebook. To scale up, Carousell decided to join forces with a Facebook Marketing Partner.
Automating Manual Optimization Tasks
Acquiring Users at a Lower Cost
With Smartly.io, Carousell is innovating their digital marketing strategy through A/B testing, new features, and automation. As a result, they are acquiring customers at a lower cost than ever before. Automated Ads campaigns created with Dynamic Image Templates outperform regular static ads, allowing Carousell to scale budgets whilst hitting their KPIs.