From Social to Sell with Carousell

Running cost-effective user acquisition for the online marketplace Carousell.

1 Situation

Joining Forces with a Facebook Marketing Partner

Facebook is Carousell's largest social media with 50% of their budget allocated to the channel. Carousell advertises to acquire new app users and match items to buyers on Facebook. To scale up, Carousell decided to join forces with a Facebook Marketing Partner.

Case Study_ How to Increase User Acquisition with Smartly.io

2 Solution

Automating Manual Optimization Tasks

Carousell chose Smartly.io as it is one of the most innovative partners out there, providing access to the latest Facebook solutions and ad formats. Smartly's bespoke automation features, such as Dynamic Image Templates, Predictive Budget Allocation, and rule-based Triggers allowed Carousell to refocus their efforts on value-adding work instead of manual campaign setup or optimization.

3 Results

Acquiring Users at a Lower Cost

With Smartly.io, Carousell is innovating their digital marketing strategy through A/B testing, new features, and automation. As a result, they are acquiring customers at a lower cost than ever before. Automated Ads campaigns created with Dynamic Image Templates outperform regular static ads, allowing Carousell to scale budgets whilst hitting their KPIs.