-26%
CPA
Our Services Approach
Need help optimizing your social advertising strategy but not sure where to start?
Managed Services
Our Managed Services team is your partner in setting up and optimizing your campaigns.
Creative Services
Our Creative Services team takes your creatives in a new direction with social-first ad production.
Life at Smartly.io
Smartlies don’t have to choose between an exciting career and a fulfilling personal life: we offer flexibility so they can build both. Read more about Smartly life.
Locations
We are a global and diverse team of 800+ Smartlies from 60+ nationalities, working in 17 cities on five continents.
Blog
Looking to learn more about our culture and everyday work? Check out our blog.
Copenhagen Airport wanted to promote offers for their airport parking. Previously, they had used Facebook’s Campaign Budget Optimization for campaigns, but since they use Google Analytics for analyzing advertising performance, they wanted to test optimizing directly for Google Analytics goals.
Working with the media agency PHD Denmark, Copenhagen Airport decided to test Smartly.io’s Predictive Budget Allocation feature with Google Analytics conversions. They decided to run two campaigns at the same time:
The two campaigns had the same budgets, targeting, and ad creative.
When looking at the results for Facebook pixel purchase events, the Facebook algorithm was powerful. The campaign using CBO brought in 6% more Facebook pixel purchase event conversions with a 5% lower CPA.
However, for an advertiser that bases performance analytics on Google Analytics goals, Smartly.io’s Predictive Budget Allocation with Google Analytics integration was a clear win. The campaign using PBA with the Google Analytics integration brought in 35% more Google Analytics goal completions with a 26% lower CPA.
PHD concluded that Smartly.io’s Google Analytics integration and Predictive Budget Allocation work wonderfully for advertisers that use Google Analytics to analyze overall success for advertising,
"We have been challenged with optimizing our media budget towards sales because of the different platforms’ attribution models versus the sales we can track in Google Analytics. Optimizing towards Google Analytics conversions with Smartly.io allows us to spend our budget where we can see the results."
- Moni Tornager Andersen, Social & Digital Media Manage, Copenhagen Airport
CPA
Privacy Policy, Privacy Policy - Google User Data & Cookie Policy. Copyright © 2013-2021 Smartly.io Solutions Oy. All rights reserved.
Subscribe to receive biweekly tips on creative automation and digital advertising!
Smartly.io makes online advertising easy, effective, and enjoyable. We combine creative automation, ad operations, and outstanding customer service to help over 600+ brands scale their results – not headcount.