Hawkers wanted to build their brand awareness and to be the first sunglasses company to launch a major promotion on Instagram. They also wanted to create synergies with simultaneous campaigns on other social media platforms to drive end of summer sales.
2 Solution
Time-Sensitive Offers for Consumer Urgency
Hawkers ran prospecting and retargeting Instagram Ads campaigns with discount codes using a version of the same creatives they used on Facebook. Smartly’s campaign automation tools and triggers enabled Hawkers to maximize ROI by easily reducing the discount they offered (starting with 40% OFF and decreasing to 25%) during the course of the campaign to encourage customers to act fast.
3 Results
3X-11X ROI
The campaign was a resounding success with an overall 3X ROI for prospecting ad sets and 11X ROI for their custom audience remarketing efforts. Hawkers plans to split their future marketing investment between Facebook and Instagram to reach a bigger audience of engaged consumers.
11X
ROI for custom audience remarketing
3X
ROI for prospecting ad sets
Makuake and Septeni Increase Revenue with Smartly.io Image Templates
