+70%
Conversion Rate
3X
shareability
Our Services Approach
Need help optimizing your social advertising strategy but not sure where to start?
Managed Services
Our Managed Services team is your partner in setting up and optimizing your campaigns.
Creative Services
Our Creative Services team takes your creatives in a new direction with social-first ad production.
Life at Smartly.io
Smartlies don’t have to choose between an exciting career and a fulfilling personal life: we offer flexibility so they can build both. Read more about Smartly life.
Corporate Responsibility
Learn about our approach to environmental and social responsibility, and Diversity, Equity & Inclusion.
Blog
Looking to learn more about our culture and everyday work? Check out our blog.
Daraz, South Asia’s largest online marketplace, was looking to acquire new users to their app. They launched a special campaign with an in-app discount code for Pakistan Day Sale. Together with Smartly.io, Daraz launched an innovative scratch card Playable Ad, making them the first non-gaming advertiser in the region to champion the Playable Ads.
As an e-commerce business, Daraz, had to come up with a unique idea for their Pakistan Day Sale campaign. Not only did they want to promote their app, but also a discount code for first-time purchases on the app. These objectives presented an interesting creative challenge to their team.
Facebook recently launched Playable Ads, an interactive ad format initially meant for gaming advertisers. Daraz was considering Playable Ads for the campaign, but the development work posed a technical challenge as the format requires a deployed HTML asset.
Daraz wanted to adapt the Playable Ad to their unique use case. They partnered up with Smartly.io to overcome the technical and creative challenges.
The Playable Ad idea was realized as a one-of-a-kind scratch card ad, offering a discount code for download. Smartly.io developed the ad, which users could scratch using their mobile’s natural swiping capability. Once users scratched the ad and received the discount code, they could go directly to the app store to download the app.
The scratchable Playable Ad saw great results in driving app installs and in-app purchases. The creative resulted in a 70% higher conversion rate from app install to app purchase. In addition, it saw a 3X increase in post shares in comparison to DPA app install campaigns.
Daraz was the first non-gaming advertiser in the region to go live with Playable Ads. Not only did the ad see high conversion and engagement rates, but it also generated a lot of buzz for the brand.
“Smartly.io guided us through the entire process of launching the campaign and provided us with technical support required to create the unique ad format.”
Mizyal Wahid, Facebook Channel Head
Conversion Rate
shareability
Privacy Policy & Cookie Policy. Copyright © 2013-2022 Smartly.io Solutions Oy. All rights reserved.
Subscribe to receive biweekly tips on creative automation and digital advertising!
Thank you. Check your email for details on your request.
Smartly.io makes online advertising easy, effective, and enjoyable. We combine creative automation, ad operations, and outstanding customer service to help over 600+ brands scale their results – not headcount.