Trendyol is the largest e-commerce company in Turkey, as well as one of the leading global e-commerce platforms. Founded in 2010, Trendyol has been a growing brand in the market ever since. Trendyol digital marketing team has been partnering with Smartly.io to optimize and expand their Facebook and Instagram marketing efforts for 4 years.
Trendyol’s digital marketing team has been managing campaign creation for a large volume of sales events each month, resulting in up to 60hrs per month spent on uploading new video creatives. The team wanted to find a solution that would automate these processes, allowing them to invest their time in more valuable tasks that would help them drive innovation and performance, such as testing and strategic planning.
Trendyol worked with their Smartly.io Customer Success team to create a tailored automated solution to fit their needs, allowing them to more easily and automatically upload videos to Smartly and Facebook asset libraries simultaneously using a simple Google Sheet.
Campaigns were automatically created with these videos, and Trendyol can easily access these videos for use in any campaign from their stored position in the asset library.
Senior Digital Marketing Specialist
With automation, Trendyol is able to save approximately 80% of the time previously spent on uploading/creating campaigns. By reducing their manual work, they can be more flexible in creative testing, and more agile in launching teaser videos that lead up to major events
This saves Trendyol about 80% of their time by uploading and creating campaigns at the same time. Because they can now create the campaigns as the videos are prepared by the creative team, the Trendyol team can be much more flexible in testing how early they would like to release their teaser videos for the events.