1 Challenge
2 Solution
3 Results
4X
Higher Conversion Rate
80%
Decreased Cost Per Lead
VivaReal is Brazil's largest real estate portal.
VivaReal wanted to increase the number of leads from their Facebook campaigns. Their ads had loads of information on freshly introduced properties and VivaReal wanted to ensure they collected details of these prospects.
VivaReal started running mobile campaigns using Facebook's new Lead Ad format, which significantly improved the flow of submitting information on mobile. Instead of having to go to an external website to fill in their details, the users were able to send a pre-filled form in the Facebook mobile app in just a couple of taps.
The conversion rate from impressions to leads was 4x higher than with regular Link Ads. This meant that VivaReal was able to increase their budgets by 150% while simultaneously decreasing their cost per lead by as much as 80%. Additionally, VivaReal didn't need to compromise on the high quality standards set on the leads.
Higher Conversion Rate
Decreased Cost Per Lead
Smartly.io makes online advertising easy, effective, and enjoyable. We combine creative automation, ad operations, and outstanding customer service to help over 600+ brands scale their results – not headcount.
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Smartly.io makes online advertising easy, effective, and enjoyable. We combine creative automation, ad operations, and outstanding customer service to help over 600+ brands scale their results – not headcount.
